Emotions: A Natural Part Of Business

Starting a small business is almost like taking a roller coaster ride. It can become very emotional. We would like to think that in our business lives, we make our decisions with a business head and not a bleeding heart. However, the truth of the matter is that either positive or negative human nature kicks in and emotions plays a part. As you build your business you will go through several emotional phases. I have identified 5 of them in which I went through that I'm going to share with you.

#1. Examination- To examine is to investigate thoroughly. This happens in the beginning when you are gathering as much information as you can about the business that you are looking at to start.

#2. Information- Defined as knowledge obtained from investigation, study or instruction. At this stage you are not only learning about your business but also studying about your competition and obstacles in that field.

#3.- Confirmation- To confirm is to give approval. At this point you have made up your mind and moving forward with your decision. 

#4.- Preparation- Here your working out the details and planning in advance. This is where your business strategy begins.

#5.- Determination- Most important of all of them. At this stage your mind, heart and soul is firm and fixed on achieving your desired goal in other words reaching your destination.

So remember emotions are involved in business like everything else in our lives. When emotions are relevant you should be able to recognize them. Emotions can be an indicator of both opportunities and also dangers. Keeping this in mind also remember that "Your bottom line is our business".         



Ricky Downs , CEO 
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