Wow, that's a strong but true statement. The definition of casualty is; victim, somebody or something destroyed or suffering as an indirect result of a particular event or circumstances. Yes if your not serious about your business you will become a victim of failure. To many people start businesses and treat them like a hobby not holding themselves accountable for the day to day operations or systematically seeking clients but than wondering why they don't succeed.
As a business owner you have to ask yourself a couple of questions:
#1. Am I willing to give it all I got to make it work?
#2. Am I prepared to go the distance no matter how hard it get's?
Take the advice of William Barclay "Endurance is not just the ability to bear a hard thing, but to turn it into glory." With this being said you must take your business serious. Start by finding your niche. This will make you become an expert in your field. Don't depend on one traffic source diversify your marketing activities.
Always stay positive and surround yourself with other business owner's. This will protect you from negative influences and last but not least read about other people's success. This will keep you motivated and you can learn from their mistakes and duplicate their success formulas. It all boils down to whatever your business is, you simply must take it seriously if you want to be successful
and remember "Your bottom line is our business".
Ricky Downs,CEO
