The Fuel That Drives Your Business: Passion

"Strong and barely controllable emotion" this is the definition of passion. Your chances are greater to succeed in business if you love what you do. According to the Small Business Administration only 44% of new businesses make it to their 4th year. However these numbers will not be a factor if your business is your passion. The reason why is because when times get rough and trust me they will, you stick it out longer because you love what you do.

Even though you have the passion for your business there are 3 other components that will help support your business. They are a business plan, financial plan, and a marketing plan. You need this because it will keep you focused. When you are passionate about something it can be easy to forget details. You may get so focused on your immediate needs that you lose sight of your vision. As John Wesley said " When you set yourself on fire, people love to come and see you burn."  Wow I couldn't of said it better. So to sum it up your passion should drive you to embrace it, revel in it, and use it to stand apart. 

Follow your gut which in turn will impact your heart and not the crowd and remember "Your Bottom Line Is Our Business".

The CEO

Mr. Ricky Downs
www.yourvideoviewer.com
@yourvideoviewer on twitter

Product Knowledge: Knowing Your Business Inside And Out

Before getting started in business you must do research and really understand what product or service you want to offer. In order to sustain long-term success in your business you must be prepared to remain hands on and get to know every aspect of the business from the inside out.

"There is only one boss. The customer. He can fire everybody in the company from the chairman on down, simply by spending his money somewhere else." When Sam Walton said this he clearly understood that in knowing your business you also had to know your customer. So remember knowledge is power and the more you know it helps you to make better decisions in growing your business.

So here are a few tips in starting your business that will assure that you are going in the right direction:

#1. Write a business plan -This will help you map out how you will start and run your business.

#2. Finance your business- There are many ways to get money to start a business. No excuses if you want it bad enough you will get it .Also there are several programs to assist start up companies.

#3. Decide the legal structure of your business- research the form of ownership is best for you : LLC,corporation,S corp.,non-profit ect.

#4. Understand your employer responsibilities - learn the step on how to hire employees.

No one said it would be easy but at the end of the day it is very rewarding. In the beginning you had a vision in fact you dreamed about it but along with that vision you must have a plan and a clear understanding of what you are about to get into. In other words I was once told "A vision without action is just a dream and action with vision is a nightmare."

In conclusion get a deep understanding of your business and the industry in which it operates this is essential to make a business thrive and remember "Your Bottom Line Is Our Business".

Enthusiasm And Excitement Two Main Ingredients Of Marketing

     

In marketing your company, product,or service you have to do it with enthusiasm and excitement. Clearly you can see they are two different words but they compliment each other nicely. Enthusiasm is to have great excitement for or interest in a subject or cause and excitement means to have a feeling of great enthusiasm and eagerness.

By knowing your company or product inside and out ,sharing the results of your company or product on how it has changed your clients business ,creating a vision of your success will help create an enthusiastic personality in which is highly contagious, and it tends to rub off on people. Also your genuine enthusiasm in helping your customers solve their problems is absolutely essential if you want to deliver outstanding service and differentiate yourself from your competition.

If your sales is essential to you than you have to take control and proactively generate enthusiasm

instead of waiting for it to come to you. Remember people do not gravitate towards boring people. Having enthusiasm and being excited about what you are talking about is a great way to get people to believe in what you are saying and when people hear excitement in your voice they want to know more about what you are saying.

Mr. Walter Chrysler said "The real secret of success is enthusiasm. Yes more than enthusiasm, I would say excitement. I like to see men get excited. When they get excited they make a success out of their lives. Wow! I couldn't of said it better and as for a final thought the more you are enthused and excited about your business the closer you are reaching your destiny and always keep in mind " Your Bottom Line Is Our Business".

How To Target The Right Customers For Your Business

  "How To Target The Right Customers For Your Business"

In your business plan it is very important to develope a target customer profile but you may ask, how do I

do this? Here are 3 important questions you must ask yourself in developing your profile.

#1. Does my product or service meets the needs of my customer?

#2. Is there something about my product or service that is preferred by my customers? and

#3. What is it about my product or service they admire?

By answering these questions you are narrowing down your target customer, also you need to understand there are some identifying attributes that your customer will have in common:

*Life Style

*Needs

*How often they purchase a product

*How often they use the product

Also keep in mind you have to be consistent with all your marketing and advertising. You don't want to confuse your potential customer. Stay focused by using strategy don't become a jack of all trades and master of none because this can have a negative impact on your business growth.By doing this the customer can truly understand the benefits that you are offering them.

Another way in identifying your customer's is by studying your successful competitor's. I was once told that it's 

nothing wrong in being a copy cat as long as you copy the right cat. Find out where they advertise,network, and

what tactics do they use. What works for them may also work for you and don't forget to work your personal

network of family and friends. As easy as it sounds most  people don't do it. Ask them if they know of anyone that can use your service or product. If your budget allows it offer a referral fee, money is always a great motivator.

Well I hope these tip's are helpful and remember "Your bottom line is our business".