How To Target The Right Customers For Your Business

  "How To Target The Right Customers For Your Business"

In your business plan it is very important to develope a target customer profile but you may ask, how do I

do this? Here are 3 important questions you must ask yourself in developing your profile.

#1. Does my product or service meets the needs of my customer?

#2. Is there something about my product or service that is preferred by my customers? and

#3. What is it about my product or service they admire?

By answering these questions you are narrowing down your target customer, also you need to understand there are some identifying attributes that your customer will have in common:

*Life Style

*Needs

*How often they purchase a product

*How often they use the product

Also keep in mind you have to be consistent with all your marketing and advertising. You don't want to confuse your potential customer. Stay focused by using strategy don't become a jack of all trades and master of none because this can have a negative impact on your business growth.By doing this the customer can truly understand the benefits that you are offering them.

Another way in identifying your customer's is by studying your successful competitor's. I was once told that it's 

nothing wrong in being a copy cat as long as you copy the right cat. Find out where they advertise,network, and

what tactics do they use. What works for them may also work for you and don't forget to work your personal

network of family and friends. As easy as it sounds most  people don't do it. Ask them if they know of anyone that can use your service or product. If your budget allows it offer a referral fee, money is always a great motivator.

Well I hope these tip's are helpful and remember "Your bottom line is our business".